Inside the Mind of the Accidental CMO: Marketing's Rise to the C-Suite of Wealth Management

THE C-SUITE IS CHANGING. MARKETING IS LEADING THE WAY.

A collection of multi-talented mavericks are showing the wealth management industry what real marketing can do for their businesses.

Inside the Mind of the Accidental CMO draws on candid executive conversations to uncover the rise of results-driven marketing. The modern CMO’s view of the advisor-client relationship makes them indispensable to any firm’s growth engine.

100% of net proceeds benefit the FinServ Foundation